Posts Tagged ‘product’

Module 1, Day 1: What is a niche?

Monday, July 12th, 2010

Market: A market is a community of people who share a common interest in a particular subject or activity, often with their own language built from terms and acronyms.

Niche: Within every market you will find multiple niches, a niche is a subset of a market that relates to a specific topic.

Keywords: The words or phrases that people use to search online.

Today’s action step. Identify 3 examples of market, niche, microniche

I think this is simple, yet hard…

Sports/Outdoors -> fishing -> fishing equipment
Health/fitness -> Oral hygiene -> bad breath
Pets -> dogs -> dog training

I just read this thread in the forum and I guess dog training is not a micro niche…

What is a microniche, niche and market?

Today’s video:
http://www.youtube.com/watch?v=q-P2ua1Wc_I