Larsen Marketing

Today’s task is registering a domain using domain samurai, signing up for hosting and a free wPD trial account.

I have registered two domains since I am planning to build two sites. My domain registrar is moniker.com. I already have hosting, but I am not happy with their uptime, so I registered a new account with hostgator as recommended by the challenge team.The baby plan is the best hosting plan, since I want to host more than one domain on my account. I used a coupon code, so I only paid 1 cent for the first month of hosting. To get this discount, you can register at hostgator.com and use the coupon code: 994COUPONCODE

Commercial indicators

- Google adwords (4-5 ads)
- Related products in ebay
- Related products in amazon
- Online stores for related products
- Information products
- Affiliate programs

I just completed day 6 of module 1. Module day 2 is today, so I am 3 days behind at the moment. Just got internet at home now, so hope to catch up soon.

The video today is repeting the 5 factors of the SEO matrix. Today’s task is identifying weak competitors, a weak competitor is a competitor that has a complete row of green in the SEO matrix. To pass the  SEO competition criteria, the niche theme keyword needs to have at least one weak competitor.

Actions for the day:

1) Get familiar with the SEO competiton matrix in market samurai. In the challenge we use: PR, BLP, YAH, Title, URL

2) Create a table for each niche with the keywords matching the criteria

I have been away visiting my mother in law, so I have a bit of catching up to do here before module 2 starts next week… Also I just moved into a new flat and have to wait 1-2 weeks before I get internet at home.

Keyword criteria

Searches pr day: At least 80
PBR: At least 15%
Competing sites: Less than 30 000

Find 3 niches with 3-4 keywords meeting the above criteria.

I have found some potential niches and I have a favorite that I hope will be good to work with

No action to take today.

broad match - long term traffic potential
phrase match - medium term traffic potential
exact match - short term traffic potential

Broad match for traffic
Phrase match for competition

Today’s goal is to brainstorm 7 market and niche ideas. Here are some helpful tools:

Amazon Magazines

Google search based keyword tool

I don’t know why I’m still procrastinating when I spend more time procrastinating than the time it takes to do the task… Anyway, I have 7 ideas now and am ready for day 3.

Market: A market is a community of people who share a common interest in a particular subject or activity, often with their own language built from terms and acronyms.

Niche: Within every market you will find multiple niches, a niche is a subset of a market that relates to a specific topic.

Keywords: The words or phrases that people use to search online.

Today’s action step. Identify 3 examples of market, niche, microniche

I think this is simple, yet hard…

Sports/Outdoors -> fishing -> fishing equipment
Health/fitness -> Oral hygiene -> bad breath
Pets -> dogs -> dog training

I just read this thread in the forum and I guess dog training is not a micro niche…

What is a microniche, niche and market?

Today’s video:
http://www.youtube.com/watch?v=q-P2ua1Wc_I

Today is day 1 of the challenge, but I have been away on summer vacation, so I am catching up on the pre-challenge.

Pre-challenge day 3: Installing google chrome with plugins

I have installed google chrome in the past, but I didn’t like it. I guess it just takes a bit of time getting used to something new.. I think I am keeping google chrome this time though, since firefox is so slow compared to chrome.

Pre-challenge day 4: Setting expectations

The goal in the challenge is making 1$ and sticking to the challenge.. I am writing on my progress  here in this blog to help me stay commited

Pre-challenge day 5: Disclaimer

Just plappering, but I guess it has to be said…

Pre-challenge day 6: The magnificent symphony of four parts

If you’re only going to watch one pre-challenge video, then this should be the one.

Market research -> Traffic -> Conversion -> Product

Watch all the training videos here.

Day 6 is the last pre-challenge day, so now I am ready to get started on day 1 of the challenge

I can’t really remember if I ever finished the challenge, but now the challenge is starting again in a new format and I have another chance to do the challenge… And if you are interested you can follow my progress on this blog. My inner voice keeps telling me I can’t do this, it wont work, I will never make any money online, that I’m just a stupid day dreamer, that people will laugh of me and think I’m an idiot just wanting some quick cash if they knew what I was up to.

Ed Dale wrote the following in an e-mail to his list:
“Here’s the deal - you give me 30 minutes a day for seven days -
I’ll give you seven days off. We’ll do this seven times.”

At the end of this - you’ll know everything you need to know about
starting a business online.”

I want to know everything I need to know about starting a business online, so Ed, my time is yours.. Though my inner voice still keeps telling me I wont get it right and I wont be able to start my own business online and actually make any money from it..

Pre-Challenge day 1: Ustream

Signing up for ustream, connecting it to facebook and subscribing to the challenge TV
http://www.challenge.co/training/2010/pre/day1/
http://www.challenge.co/tv

Pre-Challenge day 2: Twitter

Twitter is making me yawn, but I think I am starting to see the point of it, and maybe someday I will fall in love with it too..

Here’s my twitter if you want to follow me http://twitter.com/L_Marketing